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Privacy Notice

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Pilot Travel Centers LLC Privacy Notice

Effective Date:This Notice was last updated January 2025.

NOTICE OF UPDATES January 2025:

  • We updated the categories of third parties to whom we may sell/share personal information.
  • We’ve clarified rights and actions related to Do Not Sell/Share/Opt Out of Targeted Advertising requests.
  • We made updates for newly effective states – see Additional Notice to Residents of: Delaware (eff. Jan. 1, 2025), Iowa (eff. Jan. 1, 2025), Maryland (eff. October 1, 2025), Minnesota (eff. July 31, 2025), Nebraska (eff. Jan. 1, 2025), New Hampshire (eff. Jan. 1, 2025), New Jersey (eff. Jan. 15, 2025), Tennessee (eff. July 1, 2025).
  • Note: This is a legal notice. If you have previously opted out of marketing emails, you remain opted out.

Pilot Travel Centers LLC and its owned and operated subsidiaries and affiliates (“PTC” or “us”, “we”, “our”) has developed this Privacy Notice to explain how we may collect, retain, use, process, share and transfer your personal data when you entrust us with it, whether that’s during interactions with our websites or mobile apps, the use of any of our services, or when you visit any of our locations. This Privacy Notice is designed to help you obtain information about our privacy practices and to help you understand your privacy choices.

We are committed to keeping privacy design and principles at the core of our business. Our commitment applies to everyone who has a relationship with us - including our team members, guests, customers, partners, and website visitors. We are committed to providing you with the best overall experience in all of our products and services. We strive to deliver the right balance of protecting your privacy and leveraging your data and preferences to enhance your experience. For the avoidance of doubt, this Privacy Notice applies to all your interactions as a consumer (guest or customer) with PTC, both on and off-line, whether you access our webpage, use our mobile application, interact with our Electronic Platform (as defined in our Terms and Conditions), participate in the Loyalty Program, or visit our travel centers, service centers, or other locations. This Notice does not apply to employment-related Personal Information collected about employees, job applicants, contractors, or similar individuals; however, it does apply to Personal Information of California residents collected about individuals when operating in their business-to-business (B2B) capacities. Additionally, this Privacy Notice does not apply to third party data practices where you interact directly with those third parties, such as a website that may be linked from our website, or companies where we may jointly offer a cobranded product or service.

For purposes of this Privacy Notice, “Personal Information” or “PI” is any information that identifies, relates to, describes, or is capable of being associated with, or could be reasonably linked to a consumer or household. “Sensitive personal data” or “SPI” includes certain special categories of data subject to additional regulatory requirements and protections under certain potentially applicable state laws, such as precise geolocation information, union membership, racial, ethnic, religious, or health information.

UPDATES TO THIS NOTICE: From time to time, PTC will review and update this Privacy Notice to reflect changes in our business practices and/or Personal Information collection practices. We reserve the right to amend this Privacy Notice at any time, for any reason by posting the updated Privacy Notice, along with the revision date, on the Electronic Platform. It is strongly recommended that you periodically check this page to ensure you are viewing the most current version of the Privacy Notice. Your continued interactions with us constitute a continuing acceptance of this Privacy Notice as it may be revised from time to time. Any changes become effective when posted. Notification of material changes will be emailed to our account holders and posted to this page.

BY SUBMITTING PERSONAL INFORMATION TO PTC, VIA ANY SUBMISSION CHANNEL, YOU ACKNOWLEDGE AND AGREE THAT YOU ARE 16 YEARS OF AGE OR OLDER AND YOU ACCEPT AND CONSENT TO THE PRACTICES AND USES DESCRIBED IN THIS PRIVACY NOTICE.

TO ENROLL IN OUR LOYALTY PROGRAM, YOU MUST BE AT LEAST 18 YEARS OF AGE.

THE PROVISIONS OF THIS PRIVACY NOTICE DO NOT ESTABLISH CONTRACTUAL RIGHTS OR OBLIGATIONS, IN WHOLE OR IN PART, BETWEEN PILOT TRAVEL CENTERS LLC, ITS PARENT COMPANY, AND ANY OF ITS OWNED AND/OR OPERATED SUBSIDIARIES OR AFFILIATES AND YOU.

You may request an accessible version of this Privacy Notice by contacting us via the methods identified in the “Contact Us” section of this Privacy Notice.

Personal Information Collection, Use, and Sharing

We collect the following categories of personal information. See charts below for examples and additional information.

  • Personal Information
    • Personal Identifiers
      • Personal Information
      • Account Information
      • Financial Information
      • Social Media Information
      • Unique Device Identifiers
    • Protected Classifications
      • Health Information
      • Sensory Information
      • Demographic Information
    • Commercial Information
      • Transaction Information
    • Internet/Electronic Network Activity
      • Digital Information
    • Geolocation Data
      • Location Data
    • Inferences
      • Inferences
    • Other
      • Content and Information You Voluntarily Share
  • Sensitive Personal Information
    • Personal Identifiers
    • Account Information
    • Financial Information
    • Precise Geolocation
    • Inferences

The tables below detail the categories of Personal Information and Sensitive Personal Information we collect and, in the 12 months preceding the date of this Privacy Notice, have collected as well as the purposes for collecting it, the business purposes for which service providers process such information and the categories of third parties to whom the information was sold or shared for cross-context behavioral advertising or targeted advertising.

Please refer to the more detailed descriptions of business purposes in the section following this chart for more detail about the purposes for collection by PTC and the categories of third parties, each of which are referenced by category in the chart below.

PERSONAL INFORMATION

Personal Identifiers

Personal Information, name, date of birth, address, phone number, email address

Purposes for Collection by PTC and Business Purposes for Which our Service Providers May Process PI Categories of Third Parties to Whom We Sell/Share PI for Cross-Context Behavioral Advertising or Targeted Advertising
  • Accounting and Billing
  • Administrative
  • Advertising
  • Analytical
  • Audits and Controls Testing
  • Communication
  • Consumer Experience
  • Development
  • Electronic Platform Maintenance
  • Financial
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Marketing
  • Research
  • Security Management
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising
  • Social Networks

Sensitive Personal Information, social security number, state identification number, account log-in, financial account, debit/credit card number security code, password/credentials and precise geolocation

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Please see the SPI chart below.
  • Please see the SPI chart below.

Account Information including your loyalty program membership information, household’s unique ID numbers (including username, Loyalty ID, and Alternate IDs), security questions, purchase information, coupons and savings information, fuel points, address information, preferred store, email and text communication preferences (including your communication preferences relating to orders, marketing, app engagement and other activities) and your advertising preferences

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Accounting and Billing
  • Administrative
  • Advertising
  • Analytical
  • Audits and Controls Testing
  • Communication
  • Consumer Experience
  • Development
  • Electronic Platform Maintenance
  • Financial
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Marketing
  • Research
  • Security Management
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising

Financial Information, direct billing, credit card/debit card number, bank routing and account numbers, credit history

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Accounting and Billing
  • Administrative
  • Financial
  • Legal, Regulatory, or Insurance
  • Other Business Purposes
  • Financial

Social Media Information, social media handles, aliases, usernames

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Advertising
  • Analytical
  • Consumer Experience
  • Marketing
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising
  • Social Networks

Unique Device Identifiers, electronic device model, browser type, MAC address, IP address

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Administrative
  • Advertising
  • Analytical
  • Communication
  • Consumer Experience
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Security Management
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising
  • Social Networks

Protected Classifications

Health Information, insurance policy information, health conditions, medical records, death certificates

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Accounting and Billing
  • Administrative
  • Financial
  • Legal, Regulatory, or Insurance
  • Other Business Purposes
  • N/A

Sensory Information, voice recordings for guest service inquiries and video/photographic images that may be captured in public areas for security reasons

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Administrative
  • Analytical
  • Audits and Controls Testing
  • Communication
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Research
  • Security Management
  • Other Business Purposes
  • N/A

Demographic Information, age, marital status, military/veteran status, language preferences, gender, ethnicity

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Administrative
  • Advertising
  • Analytical
  • Communication
  • Consumer Experience
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Marketing
  • Research
  • Other Business Purposes
  • N/A

Commercial

Transaction Information, transactions completed at PTC locations and travel centers including, but not limited to fuel purchases, retail purchases, reserved parking purchases, shower reservations, repair services, replacement parts, gift card balances

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Accounting and Billing
  • Administrative
  • Advertising
  • Analytical
  • Consumer Experience
  • Financial
  • Legal, Regulatory, or Insurance
  • Marketing
  • Research
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising
  • Social Networks

Internet/Electronic

Digital Information, browsing history, geolocation information, website and app usage information

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Advertising
  • Analytical
  • Audits and Controls Testing
  • Consumer Experience
  • Marketing
  • Research
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising
  • Social Networks

Geolocation

Location Data collected while using our platforms or services, or shared with us by third parties

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Administrative
  • Advertising
  • Analytical
  • Communication
  • Consumer Experience
  • Legal, Regulatory, or Insurance
  • Marketing
  • Research
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising
  • Social Networks

Inferences

Inferences, preferences, characteristics, behaviors

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Administrative
  • Advertising
  • Analytical
  • Communication
  • Consumer Experience
  • Development
  • Marketing
  • Research
  • Other Business Purposes
  • Pilot does not share inferences with third parties.

Sensitive data inferences (Colorado)

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Pilot does not use personal information to make sensitive data inferences.
  • Pilot does not share sensitive data inferences with third parties.

Other

Content and information you voluntarily share

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Accounting and Billing
  • Administrative
  • Advertising
  • Analytical
  • Audits and Controls Testing
  • Communication
  • Consumer Experience
  • Development
  • Electronic Platform Maintenance
  • Financial
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Marketing
  • Research
  • Security Management
  • Other Business Purposes
  • AdTech and Analytics
  • Marketing and Advertising
  • Social Networks

General information collected from other sources

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share PI
  • Accounting and Billing
  • Administrative
  • Advertising
  • Analytical
  • Audits and Controls Testing
  • Communication
  • Consumer Experience
  • Development
  • Electronic Platform Maintenance
  • Financial
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Marketing
  • Research
  • Security Management
  • Other Business Purposes
  • AdTech and Analytics
  • Social Networks

SENSITIVE PERSONAL INFORMATION

Personal Identifiers

Personal Information social security number, state identification number

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share SPI
  • Accounting and Billing
  • Administrative
  • Advertising
  • Analytical
  • Financial
  • Identity Verification
  • Legal, Regulatory, or Insurance
  • Security Management
  • Other Business Purposes
  • N/A

Account Information

Account Information passwords or security credentials, or account login information in conjunction with password/passcode

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share SPI
  • Consumer Experience
  • Identity Verification
  • Security Management
  • N/A

Financial Information

Financial Information debit/credit card number in conjunction with security code

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share SPI
  • Accounting and Billing
  • Financial
  • Legal, Regulatory, or Insurance
  • N/A

Geolocation

Precise Geolocation Information

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share SPI
  • Audits and Controls Testing
  • Consumer Experience
  • Development
  • Electronic Platform Maintenance
  • Legal, Regulatory, or Insurance
  • N/A

Inferences

Sensitive Data Inferences (CO)

PTC and our Service Providers May Process PI for these Business Purposes Categories of Third Parties to Whom We Sell/Share SPI
  • PTC does not make sensitive personal inferences nor use sensitive personal information to make inferences about an individual.
  • N/A

More Information About the Purposes for Collection of Personal by PTC

The chart above references the following purposes for collection of PI by PTC; below we provide more detail about each purpose:

  • Accounting and Billing Purposes: To manage accounts for goods and services procured;
  • Administrative Purposes: To service and maintain your loyalty account(s), manage accounts for goods and services procured, etc.;
  • Advertising Purposes: To provide promotional offers and content based on the consumer’s specific interest;
  • Analytical Purposes: To evaluate in-store, website, and mobile application usage, traffic, and purchasing patterns and determine the effectiveness of advertising and marketing campaigns;
  • Audits and Controls Testing Purposes: To evaluate internal controls and conduct audits for compliance (including those conducted by PTC’s internal and external audit service providers);
  • Communication Purposes: To communicate with you via SMS, push notification, inbox messaging, email, telephone, or USPS mail for business or customer service reasons and/or to review and respond to customer service inquiries;
  • Consumer Experience Purposes: To provide offers and/or services (including, but not limited to, loyalty programs) specifically tailored to your interests in accordance with applicable laws, such as surveys;
  • Development Purposes: To develop new goods and services or to enhance, or to improve existing services;
  • Electronic Platform Maintenance: To identify and address issues that impair existing website and mobile application functionality and improve the consumer experience;
  • Financial Purposes: To process payments for products and services, process refunds, determine credit worthiness, and report to credit bureaus;
  • Identity Verification Purposes: To identify and authenticate you when you exercise your individual rights or to provide loyalty account information;
  • Legal, Regulatory, or Insurance Purposes: To comply with applicable law, legal proceedings and respond to requests from legal authorities, enforce law requirements, and investigate injury claims;
  • Marketing Purposes: To offer additional products and services to you, or to provide entry into sweepstakes and contests;
  • Other Business Purposes: To provide products or services or information you requested, to communicate with you for business or customer service reasons, or any other legitimate reason such as changes to our policies or in response to an inquiry;
  • Research Purposes: To engage in consumer research and analytics for generating insights on browsing and buying activities on PilotFlyingJ.com and any other active domains that adhere to all other applicable ethics and privacy laws, if the consumer has provided informed consent; and/or
  • Security Management: To detect security incidents, protect against and investigate malicious, deceptive, fraudulent, or illegal activity or prosecute individuals responsible for that activity, and to secure PTC’s premises, assets, and information for the purposes of fraud or crime prevention, suppression or detection.

We may also disclose personal information for the following reasons:

  • Corporate Transactions - We may disclose personal information, as part of any actual or contemplated merger, sale, transfer of assets, acquisition, bankruptcy, or similar event, including related to due diligence conducted prior to such event, where permitted by law.
  • Legal / Government - We may share your personal information where we believe the disclosure is required by law, or otherwise necessary to comply with the law, regulatory requirements, requests from public authorities, or to enforce our agreements or policies, to protect the rights and property of our team members, the company, our partners or the public (including for fraud prevention purposes and to prevent, investigate and prosecute criminal activities).
  • Safety / Physical Security – We may disclose, where permitted by law, your personal information to our affiliates and other persons and entities for the purpose of protecting the rights, safety, security, and property of our customers, team members, and the public. We may also disclose this information to protect and enforce our rights – including for fraud prevention purposes and to prevent, investigate and prosecute criminal activities – and to assist others to do the same.

Opting Out of the Sale, Sharing, or Use of Personal Information for Targeted Advertising

To opt out of the sale or sharing (for use in cross-context behavioral advertising), or use of your personal information for targeted advertising, please click here to submit a Do Not Sell or Share Request. Please note that the provision of certain benefits of the loyalty program results in the disclosure or “sale” of certain personal information to support rewards and other loyalty program operations.

Notwithstanding anything else in this notice, we may share data that has been aggregated or deidentified in such a manner that it is no longer considered personal information for any purpose. We maintain and use such data in de-identified form and do not attempt to re-identify the data. We may also disclose information about you, including personal information, where you have been provided notice and/or asked for consent as required by law.

Data Retention Practices

We retain information for different periods of time depending on the purposes for which we collect and use it and to comply with legal obligations or to protect our legal rights.

Use or Disclosure of Sensitive Personal Information

We do not use or disclose sensitive personal information to create profiles about or infer characteristics about individuals, or for any purposes other than providing our services.

No Profiling to Facilitate Decisions with Legal or Other Significant Effects

We do not engage in the automated processing of personal information to create profiles about individuals that are used in furtherance of decisions with legal or other similarly significant effects, such as the provision or denial of financial or lending services, housing, insurance, or access to essential goods or services.

Sources of Collection and How We Collect Personal Information

PTC utilizes various technical and non-technical sources to collect your PI.

We may collect your PI directly from you in the following situations, without limitation:

  • You complete transactions at PTC owned or operated travel centers, and other facilities;
  • You visit our corporate office, travel centers, or other businesses;
  • You use one of our services (e.g., Truck Care, Shower Reservations, when you charge at one of our EV charging stations, etc.);
  • You interact with us through our Electronic Platform (e.g., Pilot Flying J mobile app, website, email, social media, Wi-Fi-access, myRewards Loyalty Program, or Prime Parking® Program (including all of their respective content and services));
  • You communicate with us by USPS mail;
  • You enroll and participate in any of our loyalty programs including, but not limited to: myReward Plus™, Pilot Flying J Good Sam RV Plus Card Program, etc.;
  • You enter a PTC contest or sweepstake;
  • You use our in-store guest Wi-Fi service;
  • You use location-based features via computer, mobile device, or while using the Pilot Flying J mobile application;
  • You use the Pilot Flying J mobile application to create and/or update a user profile;
  • You use the wallet feature in the Pilot Flying J mobile application;
  • You contact guest services;
  • You submit a risk claim; and/or
  • You otherwise voluntarily provide us or any third parties, on our behalf, with information (e.g. surveys).

In addition to collecting PI directly from you, we may also collect your PI from these categories of sources:

  • From our affiliates and service providers;
  • From third-party verification services;
  • From on-premise surveillance systems;
  • From third-parties with whom coordination is required to complete a transaction, such as providing billing information to credit card issuers;
  • From law enforcement or regulators for safety and security purposes;
  • From financial institutions and credit bureaus to complete a transaction, such as providing billing information to credit card issuers; and/or
  • Through the use of technology (e.g. your IP address, interest-based advertising, cookies, web beacons, pixel tags, tracking technologies, and geolocation services).

Safeguarding Collected Information (Keeping Information Safe)

To protect the PI PTC collects or transmits, PTC uses reasonable security measures, including physical, technical, and procedural safeguards.

Please note, however, that while PTC uses reasonable security measures, no method of transmitting or storing electronic information is ever completely secure, and thus we make no warranty, express, implied, or otherwise, that your information will never be accessed, used, or released in a manner that is inconsistent with this Privacy Notice. IN NO EVENT SHALL WE BE LIABLE FOR ANY DAMAGES (WHETHER CONSEQUENTIAL, DIRECT, INCIDENTAL, INDIRECT, PUNITIVE, SPECIAL, OR OTHERWISE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH, A THIRD PARTY'S UNAUTHORIZED ACCESS TO YOUR INFORMATION, REGARDLESS OF WHETHER SUCH DAMAGES ARE BASED ON CONTRACT, STRICT LIABILITY, TORT, OR OTHER THEORIES OF LIABILITY, AND ALSO REGARDLESS OF WHETHER WE ARE GIVEN ACTUAL OR CONSTRUCTIVE NOTICE THAT DAMAGES WERE POSSIBLE, EXCEPT AS PROVIDED UNDER APPLICABLE LAWS.

We also use reasonable security measures when verifying a consumer privacy request and/or transmitting PI to a consumer in response to a consumer privacy request.

Personal Information Collection for Minors

Our products and website are not directed to minors under the age of 13 and we do not knowingly collect or sell the PI of consumers less than 16 years of age. If you believe that PTC has collected information of a consumer less than 16 years of age, please contact our Privacy Office at privacy@pilotflyingj.com.

Third-Party Sites

This Privacy Notice is applicable only to the website on which it is posted, and it does not apply to any third-party websites.

The website may contain links to, and media and other content from, third-party websites. These links are to external websites and third parties with which we may have no relationship. Because of the dynamic media capabilities of our website, it may not be clear to you which links are to our website and which are to external, third-party websites. If you click on an embedded third-party link, you will be redirected away from our website to the external third-party website. You can check the URL to confirm that you have left this website.

We cannot and do not (1) guarantee the adequacy of the privacy and security practices employed by or the content and media provided by any third parties or their websites, (2) control third parties’ independent collection or use or your PI, or (3) endorse any third-party information, products, services or websites that may be reached through embedded links on this website.

Any PI provided by you or automatically collected from you by a third party will be governed by that party’s privacy policy/notice and terms of use. If you are unsure whether a website is controlled, affiliated, or managed by us, you should review the Privacy Policy/Notice and practices applicable to each linked website.

Cookies and Online Tracking Technologies

PTC and some of our third-party business partners (such as advertising services and analytics providers) use cookies, web beacons, pixels, and other tracking technologies when you interact with our emails, visit any of our websites or use any of our Pilot Flying J mobile applications. These technologies help us to bring you a more cohesive and worthwhile experience, assist us with analytics information, and facilitate advertising and marketing efforts, among other things. The following sections explain the tools that we and our third-party business partners use.

Cookies

A cookie is a small file created by a web server that can be stored on your device for use either during a particular browsing session (a "session cookie") or a future session (a "persistent cookie"). Many browsers are designed to accept cookies by default; however, you can modify your browser settings either to notify you when you have received a cookie or to refuse to accept cookies. Please note that certain areas of our websites and applications may not function properly if you set your browser not to accept cookies.

Some examples of why we use and allow our third-party business partners to use cookies:

  • To identify first time visitors and recognize returning guests
  • To learn about how you reach and interact with our websites
  • To detect general geographic location and provide location-based information
  • To detect and prevent fraud
  • To conduct analytics activities
  • To optimize and customize our websites and services
  • To facilitate Interest Based Advertising

Other Online Tracking Technologies

In many cases, the collection of your personal information using these online tracking technologies is controlled by PTC. However, in some cases the data collected through use of these tracking technologies is controlled by our vendors or other third parties.

Examples of other online tracking technologies we may use:

Beacons/Pixels

These are embedded images or objects that are used on web pages or emails. They help companies to unobtrusively understand how visitors navigate website pages and can verify when specific content has been accessed. We may use web beacons or pixels to:

  • Improve our websites and services
  • Detect and prevent fraud
  • Verify system and server integrity
  • Better understand how many people visit our webpages or view specific content

Embedded Scripts

We may use embedded scripts that collect information about your interactions with our websites, mobile apps, and advertisements. These scripts are temporarily loaded into your web browser and are active only while you are connected to our website, mobile app, or advertisement.

Location Technology

We may use global positioning or other location identifying technologies to locate your device. This helps PTC ensure we are compliant with geographically significant regulations, as well as other consumer services like finding the next PTC location or booking driver services like showers and parking.

In-app Tracking

Mobile application tracking may include a variety of technologies like software development kit (SDK), device identifiers such as mobile ad IDs (MAID), or identifiers for advertisers (IDFA) that associates your user activity on a given app and helps us track activity across multiple apps and/or devices.

Device and Activity Monitoring

We may use technologies that monitor and record your interactions with our websites and mobile apps, such as your keystrokes and click-related activity. These technologies may also collect and analyze information from your device, such your operating system, plug-ins, and system fonts.

We may monitor devices and activity:

  • To enhance and customize your experience
  • To better respond to your inquiries and requests
  • To detect and prevent fraud
  • To detect cyber incidents and other malicious activity
  • To verify systems and server availability and integrity
  • To troubleshoot issues
  • To improve our websites, mobile apps, and services

More information on controlling interest-based advertising on apps on your mobile device, visit http://www.aboutads.info/appchoices.

Third-party Analytics

PTC may use analytics providers - like Google Analytics, Adobe Analytics, or others - to obtain analytical information about our websites and applications. These providers may use cookies and other tracking technologies that help us analyze how our guests use or interact with our websites, services, advertisements, and mobile applications.

For more information about Google Analytics, please see: the Google Analytics Terms of Use and the Google Analytics Privacy Policy.

In addition to other universal opt out mechanisms, you may exercise choices regarding the use of browser cookies from Google Analytics by downloading the Google Analytics Opt-out Browser Add-on.

In addition to other universal opt out mechanisms, you may exercise choices regarding the use of browser cookies from Google Analytics by downloading the Google Analytics Opt-out Browser Add-on.

You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/). You may still receive ads after limiting processing of information for interest-based advertising, but those ads may be less relevant to your interests.

Communications Opt-Out

If you no longer wish to receive general or promotional communications from us via email, you may opt-out by clicking the “unsubscribe” link available at the bottom of our email communications.

If you have opted into receiving SMS text communications, you can opt out-out by replying STOP to a received SMS message. You will receive a response confirming that you have been unsubscribed.

Do Not Track

We do not recognize the Do Not Track (DNT) signal. We do recognize the Global Privacy Control (GPC) signal which gives users the ability to opt out of the use of tracking technologies and communicate those preferences to any website they visit.

Rights And Choices About How We Use And Disclose Your Information

PTC values you, our guests, and appreciates the opportunity to serve you. In addition to understanding how we secure and process your data, we also want you to understand rights and choices regarding the PI that you have shared with us. There are laws in Canada and numerous US states that provide the following rights (subject to certain exceptions). Pilot accepts the following qualified individual rights requests from all our guests, even if their state has no comprehensive privacy law:

  1. Right to Access - the right to know the PI we have collected about you or the right to confirm whether we are processing your PI
  2. Right to Delete - the right to delete the PI we have collected about you
  3. Right to Rectify - the right to correct/amend PI we have collected about you
  4. Right to Restrict - the right to limit the use or disclosure of certain categories of PI Right to a Portable Copy - the right to request a copy of the PI we have collected about you
  5. Right to Opt Out of Sale or Sharing – the right to opt-out of the sale or sharing for cross-context behavioral advertising of PI we have collected about you (dependent on your location)
  6. Right to Opt Out of Targeted Advertising (dependent on your location)
  7. Right to Withdraw Consent (Canada only) – the right to withdraw your consent to the collection, use, or disclosure of your PI

We will respond to these requests consistent with applicable data privacy laws in your state or jurisdiction, many of which limit the scope of these rights. If you are a resident of a state or jurisdiction without such laws, we will respond in a manner that is consistent with limitations or restrictions under data privacy laws in another state or jurisdiction.

In addition, there are rights offered under some state data privacy laws which we only provide to residents of those states, on or after the effective date of those laws:

  1. Residents of Oregon and Minnesota may request that we identify the third parties to which we have disclosed personal information.
  2. Residents of some states with data privacy laws may appeal denials of any data subject rights offered to them under their state’s data privacy law.
  3. With reference to California Civil Code Section 1798.83, also known as the “Shine the Light” law, we allow California residents to opt out of the disclosure of personal information to third parties for those third parties’ direct marketing purposes. To exercise that opt-out option, click here.

NOTE: The information you submit in a privacy rights request form must match the information you used when you opened your account. If we are unable to match the information submitted to the information we have collected, we may not be able to fulfill your request.

If a request is submitted in a manner that is not one of the designated methods for submission, or if the request is deficient in some manner unrelated to our verification process, we will provide you with specific directions on how to submit the request or remedy any deficiencies with the request, as applicable.

If requests from a consumer are manifestly unfounded or excessive, in particular because of their repetitive character, we may either (1) charge a reasonable fee, or (2) refuse to act on the request and notify the consumer of the reason for refusing the request. If we charge a fee, the amount will be based upon the administrative costs of providing the information or communication or taking the action requested.

PTC will not discriminate against consumers for exercising any of the rights described herein. This includes denying goods or services, charging different prices, or providing a different level or quality of service. However, PTC can offer consumer’s different rates (or service) if that difference is reasonably related to the value of the consumer’s data. See our Notice of Financial Incentive below for more information.

Identity Verification

PTC will process certain individual rights requests only after your identity can be verified. Please note that there may be instances where access to your PI may be restricted by law or by our policy to respond to requests made by residents of states without a data privacy law in a manner consistent with existing state data privacy laws. If we are unable to verify your identity, we may request additional information for the express purpose of validating your identity. If we do not fulfil your request for the disclosure of all or some of your PI, we will advise you of the specific reasons for restricting access, barring any legal or regulatory limitations.

After submitting the request form for requests other than opt-out requests, you will be asked to electronically verify your identity. If you complete verification successfully, your request becomes live in the Privacy Portal. If you are unsuccessful at the initial verification attempt, PTC may require you to submit additional information, such as first name, last name, date of birth, address, phone number, or email address. Once verified, the Privacy Office will begin to process your request.

Access Rights – Requests to Know

The Right to Access Personal Information Collected, Disclosed, or Sold

You have the right to request that PTC disclose the PI we collected about you. Upon the receipt of a verified request and in accordance with our data retention practice, we will provide the following:

  • Categories of PI we collected about you;
  • Categories of sources for the PI we collected about you;
  • Our business or commercial purpose for collecting, sharing, or selling that PI;
  • Categories of third parties with whom we disclose that PI; and
  • Specific pieces of PI we collected about you.

For Delaware and Maryland residents, if requested we will also provide a list of the categories of third parties to which we have disclosed your personal information.

We will not provide specific pieces of PI if the disclosure creates a substantial, articulable, and unreasonable risk to (1) the security of that PI, (2) the consumer’s account with us, or (3) the security of our systems or networks. We will not disclose Social Security numbers, driver's license numbers, other government-issued identification numbers, financial account numbers, health insurance numbers, medical identification numbers, account passwords, and security questions and answers.

Instructions for Submitting Access Requests

PTC provides the following options to submit Access Requests. Individuals may submit their Access Request by:

Right to Delete

You have the right to request that PTC delete any of your PI that we collected from you and retained, subject to certain exceptions. We respect your right to request the deletion of your PI and would like to inform you of what happens if we are able to honor your request. If you choose to delete your PI, this will result in us deleting your PI from the associated loyalty account. As a result of the deletion of your PI, you will:

  1. 1Forfeit your points and forfeit the ability to earn new points;
  2. Forfeit your credits and the ability to earn new credits, including, but not limited to: parking, showers, Wi-Fi, and coffee;
  3. Forfeit the ability to log in to the Pilot Flying J mobile app and all associated non-guest mode features (i.e., mobile fueling, mobile shower reservations, myOffers program - including saving and redeeming offers);
  4. Forfeit the ability to log into PTC WiFi;
  5. Forfeit the ability to reserve a parking space online;
  6. Forfeit the ability to get a receipt at the kiosk after 24 hours or at a different store;
  7. Forfeit the ability to reserve a shower at the kiosk or in the Pilot Flying J mobile app;
  8. Forfeit the ability to access the loyalty portal and perform functions within the loyalty portal, including, but not limited to: saving offers and checking point balances;
  9. Forfeit the ability to reserve or print a slip for a Prime Parking space at the kiosk;
  10. Forfeit the right to participate in some loyalty-based sweepstakes; and
  11. Forfeit all rewards, perks and discounts tied to loyalty, including, but not limited to loyalty-based fuel discounts.

NOTE: After a request is completed, it is your responsibility to remove the Pilot Flying J Application from your devices, as information may still be gathered by Pilot Travel Centers LLC if it remains installed.

Instructions for Submitting Deletion Requests

Fulfilling Deletion Requests

Once your request has been verified, Pilot removes your personal identifiers and retains the remaining data for analytics, system maintenance and performance management. Your personal information will be deleted from archives and backups if the archive or backup are restored for production processing. Pilot will not attempt to reidentify any data for which a deletion request has been fulfilled.

If we deny your request, we will (1) inform you that we will not comply with the request and describe the basis for the denial, including any applicable statutory and regulatory exceptions; (2) delete the PI that is not subject to the exception; and (3) not use the PI retained for any other purpose than provided for by the applicable exception(s).

Right to Amend/Correct

Right to correct/amend personal information we have collected about you

If you determine that any of the personal information, we have about you is incorrect, you may be able to update that information using the following methods:

Right to Portable Copy

Right to obtain a copy of the personal information we have collected about you

You can submit a request for a copy of the personal information we have collected about you in multiple ways:

Do Not Sell or Share My Personal Information, Opt Out of Targeted Advertising

Right to Opt-Out of the Sale or Sharing of Personal Information, Targeted Advertising

We partner with other companies and businesses to deliver interest-based ads to you, which enable us to provide our services and relevant offers to you.

Please note that the provision of certain benefits of the loyalty program results in the disclosure or “sale” of certain personal information to support rewards and other loyalty program operations.

Unless you expressly opt out of the use of cookies and other tracking mechanisms, we may disclose (sell/share) your personal information for the purposes of cross-context behavioral/targeted advertising. Specifically, we may disclose your IP address, browser information and other device information relating to your interaction with our Electronic Platform. Otherwise, PTC does not engage in selling your personal information for monetary gain.

You can request to opt-out of this “sale or sharing” of your personal information by clicking on the “Do Not Sell or Share My Personal Information” link here or elsewhere on our platform, where you will find instructions on opting out of the use of your personal information for interest-based advertising.

Instructions for Submitting Do Not Sell or Share Requests, Opt Out of Targeted Advertising

PTC provides multiple options for individuals to submit a Do Not Sell or Share or Opt Out of Targeted Advertising Request:

  • Accessing our online portal: privacy.pilotflyingj.com
    • Submitting a “Do Not Sell or Share” request will include a request to opt out of targeted advertising.
  • Calling one of our toll-free numbers:
  • To control your cookie settings, click "Your Cookie Choices" in the cookie banner or click the cookie icon at the bottom of web page.

Upon receiving a request to opt-out, we will act upon it as soon as feasibly possible and in accordance with any applicable law. We will notify third parties to whom we have sold/shared your PI to the extent required under applicable law. We will notify you when this has been completed.

If we have a good-faith, reasonable, and documented belief that a request to opt-out is fraudulent, we may deny the request. In this scenario, we will inform the requesting party that we will not comply with the request and provide an explanation of why we believe the request is fraudulent.

Opting-In After Opting-Out of the Sale or Sharing of Personal Information or Targeted Advertising

If you have previously opted-out of the sale or sharing of or use of your PI for targeted advertising and would like to opt-in, you can do the following:

  • If you are a Loyalty member, you can change the setting in your Loyalty account, via the Loyalty Portal.
  • If you are not a Loyalty member, you opt-in by registering for a Loyalty account.
  • If you are not a Loyalty member and do not wish to become one, you can opt in by going to our website and enabling all options in your cookie selections.

Authorized Agents

Authorized Agents may submit opt-out requests for consumers under several state data privacy laws; this is not an option that is available under the laws in Iowa, Texas, Utah, or Virginia. Authorized Agents may submit all types of data subject requests on behalf of a California resident; they may not submit requests other than opt-out requests on behalf of residents of other states. To submit a request as an Authorized Agent on behalf of a consumer, please contact our Privacy Office at privacy@pilotflyingj.com.

If you are a California resident and you use an agent to request access to, deletion, or correction of your personal information, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the request on your behalf. We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request. We may deny a request from an Authorized Agent that does not submit proof that they have been authorized by the consumer to act on their behalf.

When We Do Not Act on a Request – Appeal Process

In some cases, we may not act on your verified requests (e.g., if we cannot do so under other laws that apply). When this is the case, we will explain our reasons for not providing you with the information or taking the action (e.g., correcting data) you requested.

Additionally, residents of some states with data privacy laws may have the right to appeal our decision by contacting us at privacy@pilotflyingj.com within 30 days after your receipt of our decision. Please provide us with the case ID number and the full name exactly as submitted on the original request.

Precise Geolocation Opt-Out

If you wish to opt-out of precise geolocation for the purpose of locating nearby travel centers and corresponding fuel pricing online or through the myRewards Plus mobile app, you must do so by disabling precise geolocation in your device settings.

Opt-out Preference Signals

An opt-out preference signal is sent by a platform, technology, or mechanism on behalf of consumers and communicates a consumer’s choice to opt out of the sale and sharing of personal information for cross-context behavioral advertising with all businesses that recognize the signal, without having to make individualized requests. The signal can be set on certain browsers or through opt-out plug-in tools.

We recognize the Global Privacy Control signal. We do this at the browser level, so it does not apply to personal information we may collect offline or that we may associate only with your name or email address. This means that if the signal is sent through a specific browser, we will recognize it for that browser only, and only with respect to the identifiers for that browser. If you would like more information about opt-out preference signals, including how to use them, the Global Privacy Control website has such information (https://globalprivacycontrol.org/).

Notice of Financial Incentive and Loyalty Program Disclosures

PTC provides many special offers and discounts to loyalty members throughout the year. By providing your contact information and enrolling in our loyalty program, you join the many consumers who enjoy discounts and savings. You can review additional Terms and Conditions here. Consumers enrolling in the loyalty program initially provide the following category of PI: Personal Identifiers.

When you enroll in any of our loyalty program(s), the personal information we collect may be shared with third parties in order to provide some of the services you receive as part of the loyalty program and to ensure our website and mobile application perform as intended. When you participate in the loyalty program, we may share your personal information with the following:

MyRewards Plus Program Partner Description of Loyalty Program Benefit
Ritway Administers contests/sweepstakes offerings to Program members
RTS RTS Pro app users can log into their myRewards account in the RTS Pro app. They can activate PushForPoints, check points balance, save offers and join challenges directly from the RTS Pro app.
Garmin Displays myRewards points in Garmin Dezl app when the apps are linked.
ID.me Age verification for restricted merchandise purchase. myRewards Plus app users can authenticate their age through ID.me verification to receive 21+ age restricted product offers. Users can also verify their military status to join the military discount program in the myRewards Plus app.
Apple The myRewards Loyalty Card barcode can be added to Apple wallet so that a guest can scan their loyalty account from that application.
Google The myRewards Loyalty Card barcode can be added to Google wallet so that a guest can scan their loyalty account from that application.
FiServ Allows Program members to store and spend virtual gift card values in myRewards Plus app.
Altria Administers tobacco programs

Consumers have the right to withdraw from the financial incentive by deactivating their Loyalty account. To deactivate your Loyalty account, contact Guest Services at 1-877-866-7378. Certain consumers have the right to delete their Loyalty account. For more information, please visit our Privacy Portal at privacy.pilotflyingj.com or contact our Privacy Office at privacy@pilotflyingj.com.

When participating in Pilot’s most often used Program, the most engaged Program participants receive an average value of $36.00 per month as a benefit of providing their data.

The following table explains the Programs, incentives offered, material terms, and how to opt in.

Program Incentive Offered Material Terms How to Opt-In
myRewards Loyalty Card Program Member benefits:

In-store deals, discounts and contests/sweepstakes based upon the type of program card obtained (Professional Driver or Auto/RV Driver), i.e. drink club buy 9 get 10th free; pro driver points per gallon; shower credit with 50+ gallon fill, etc.
Only available at participating stores.

Additional information about the program regarding Fuel Points and Terms and Conditions can be found here.

If you provide it, the following categories of personal information may be collected as part of this program:

Unique personal identifiers (e.g., your name and online identifiers)

Personal records (e.g., your address and phone number, etc.)

Commercial information (e.g., your purchase and transaction history)

Sensory data (e.g., recordings of customer care calls, CCTV during in-store visits)

Inferences (e.g., your interest segments)
Cards available in-store
myRewards Plus Mobile App Members using the app receive all the benefits of the myRewards Loyalty Card Program, as well as:

Opportunities to earn additional points

Personalized coupons and offers, challenges and contests/sweepstakes

Utility and experience including mobile showers and fueling, electronic copies of purchase receipts

Additional discount opportunities for military and veteran participants, birthday offers, drink club, etc.
In addition to the Terms of Use, additional terms apply to your use of the Mobile App. Should any of these terms conflict, the specific terms below shall govern.

Your use of the Mobile App may be inadvertently temporarily interrupted from time to time. PTC hereby reserves the right at any time and from time to time to temporarily or permanently modify or discontinue certain functions and/or features of the Mobile App, or the Mobile App in its entirety, without notice to you.

In addition to the categories of personal information collected for participation in the myRewards Loyalty Card Program, the following personal information is collected as part of your use of the mobile app:

Device-specific identifiers

Precise geolocation information
Download the app from the appropriate app store for your device

Register for an account through the app
Push-for- Points Program Points accelerator program for pro drivers to earn 4 points per gallon after 6 qualifying fills each month To participate in the PushForPoints™ Program, Members must activate the PushForPoints™ Program each month in the myRewards Plus app. After activation, Members earn 1 point per commercial diesel gallon and increase points with future qualifying fills. Must fuel at least 75 gallons for each “qualifying fill”; limit of 1 qualifying fill per day. Each qualifying fill adds additional 1/2 point per gallon to your myRewards account for all gallons purchased the rest of the month, up to 4 points per gallon. Level points reset to 1 point per gallon on 1st of each month. Must present myRewards card, barcode in app, or phone number associated with myRewards account at time of purchase.

Valid for diesel fuel purchases only; not valid on DEF. Valid only at participating U.S. Pilot or Flying J branded, owned and/or operated locations and One9 locations. Not valid in Canada. Void where prohibited or otherwise restricted. Purchase required. Invalid on prior purchases. Cannot be sold, bartered, or combined with other offers. No cash value, rain checks, or substitutions allowed. Offer may be modified or terminated at any time. Data rates may apply.

Comparison based on an average fill size of 100 diesel gallong in other nationally branded travel center rewards programs as of November 2023. Subject to meRewards terms and conditions.
Members must activate the PushForPoints™ Program each month in the myRewards Plus app.
Text to Join Easy onboarding

Fuel discounts
By texting Member agrees to receive marketing messages (including SMS & MMS) from Pilot Flying J and its agents at the cell # provided when signing up (including # on DNC list), including those sent via automated means.
Consent NOT required for purchase. Message & data rates may apply. Message frequency varies.
Member must present phone number associated with myRewards account at time of purchase.

Not valid on prior purchases or purchases other than stated above (DEF, propane and commercial diesel are excluded). No gallon restrictions; multiple use. Valid only at participating U.S. Pilot or Flying J branded, owned and/or operated locations and One9 locations. Not valid in Canada. Void where prohibited or otherwise restricted. Purchase required. Invalid on prior purchases. Cannot be sold, bartered, or combined with other offers. No cash value, rain checks, or substitutions allowed. Offer may be modified or terminated at any time.
Text keyword 26494 to join

Participation in our loyalty programs is voluntary. By signing up, you affirm that you at least 18 years of age and consent to the collection, use, sale, sharing, and retention of your personal information in connection with the program. Why we collect, how we collect, how we disclose, and how we protect your personal information are further described in our privacy notice. Our loyalty programs are valuable to us as they help us to understand what matters to you, our customer. In determining the value of your information to us, we consider the profit generated from our product and service offerings that use personal information, which is reasonably related to the value provided to you, the consumer, through personalized coupons, promotions, and other discounts or offers. As part of our loyalty programs, the Pilot customers who engage the most save more than $400 per year on average based on our review of customer data collected through the Loyalty Program.

You can opt-out of the Loyalty Program at any time and at no cost by deleting the app and submitting a request to delete your personal information at privacy.pilotflyingj.com, or by contacting us at privacy.pilotflyingj.com, or by emailing us at privacy@pilotflyingj.com.

Notice to Canadian Residents – Amendment and Withdrawal of Consent Requests

As a resident of Canada, in addition to the Access and Do Not Sell or Share My Personal Information rights mentioned in this Privacy Notice, you also have the right to request the amendment of your PI, if you believe it is inaccurate, and the right to withdraw consent for the collection, use, and disclosure of your PI.

The Right to Amendment of Personal Information

You have the right to request that PTC amend any of your PI that you believe to be inaccurate, incomplete, or not up-to-date.

PTC will take reasonable steps to correct the information so that it is accurate, complete, and up-to-date. This may include transmitting the amended information to third parties who have access to the information in question.

Instructions for Submitting Amendment Requests

PTC provides these options to submit Amendment Requests. Individuals may submit their Amendment Request by:

  • Updating your information in the myRewards® Loyalty Portal by clicking here, or in the Air Miles Portal by clicking here.
  • Calling our Guest Services Team: 1-877-866-7378.

The Right to Withdraw Consent for the Collection, Use, or Disclosure of Personal Information

You have the right to withdraw consent, at any time, for the collection, use, or disclosure of Personal Information. We respect your right to withdraw consent and would like to inform you of what happens if we are able to honor your request. If you choose to withdraw consent, this will result in deleting information from associated accounts, including loyalty accounts. As a result, you will:

  1. 1Forfeit your points and forfeit the ability to earn new points;
  2. Forfeit your credits and the ability to earn new credits, including, but not limited to: parking, showers, Wi-Fi, and coffee;
  3. Forfeit the ability to log in to the Pilot Flying J mobile app and all associated non-guest mode features (i.e., mobile fueling, mobile shower reservations, myOffers program - including saving and redeeming offers);
  4. Forfeit the ability to log into PTC WiFi;
  5. Forfeit the ability to reserve a parking space online;
  6. Forfeit the ability to get a receipt at the kiosk after 24 hours or at a different store;
  7. Forfeit the ability to reserve a shower at the kiosk or in the Pilot Flying J mobile app;
  8. Forfeit the ability to access the loyalty portal and perform functions within the loyalty portal, including, but not limited to: saving offers and checking point balances;
  9. Forfeit the ability to reserve or print a slip for a Prime Parking space at the kiosk;
  10. Forfeit the right to participate in some loyalty-based sweepstakes; and
  11. Forfeit all rewards, perks and discounts tied to loyalty, including, but not limited to loyalty-based fuel discounts.

After a request is completed, it is your responsibility to remove the Pilot Flying J Application from your devices, as information may still be gathered by Pilot Travel Centers LLC if it remains installed.

Instructions for Submitting Withdrawal of Consent Requests

Individuals may submit their Request by:

Process to Verify Withdrawal of Consent Requests

To verify the identity of the individual who has made a Withdrawal of Consent request, PTC may require individuals to submit additional information. PTC may ask individuals to provide: first name, last name, date of birth, address, phone number, and email address. After providing the information necessary to complete the request, you will be verified with a third-party identity verification service. Once this request has been verified, the Privacy Office will begin to process your request.

Contact Us for More Information

Pilot Travel Centers LLC is the controller. If you have questions or concerns about our Privacy Notice and privacy practices, please contact our Head of Privacy at privacy@pilotflyingj.com, via telephone at 1-877-866-7378, or at the address provided below. If we make a material change, we will notify myRewards Plus members by email at the email addressed used when you joined. If you are not a myRewards Plus member or did not sign up using an email, we will notify you by a notice on our website.

Pilot Flying J
Attention: Head of Privacy
5508 Lonas Dr.
Knoxville, TN 37909

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